Facebook Ads Manager Usage Guide

What is Facebook Ads Manager?

Facebook Ads Manager is the advertising management platform offered by Meta. With this tool, you can:

• Create and manage ads
• Define target audiences
• Manage budget
• Track performance
• Create reports

Getting Started with Ads Manager

Access

Go to business.facebook.com and log in with your Facebook account.

Account Structure

• Business Account: Your main business account
• Ad Account: The account where you run ads
• Page: Your Facebook page

Navigation

• Campaigns: General advertising goals
• Ad Sets: Targeting, budget, schedule
• Ads: Content, visuals, text

Creating a Campaign

Step 1: Campaign Objective

Choose from 6 main objectives:

1. Awareness
2. Traffic
3. Engagement
4. Leads
5. App Promotion
6. Sales

Step 2: Ad Set Settings

Target Audience:

• Location
• Age
• Gender
• Interests
• Behaviors
• Custom Audiences

Placements:

• Automatic (recommended)
• Manual (Facebook, Instagram, Messenger, Audience Network)

Budget:

• Lifetime budget

Step 3: Ad Creative

• Primary text
• Headline
• Description
• Call-to-action button
• Media (image/video)

Performance Analysis

Key Metrics

• Reach: Number of people who saw your ad
• Impressions: Total number of times shown
• CTR: Click-through rate
• CPC: Cost per click
• CPM: Cost per thousand impressions
• ROAS: Return on ad spend

Reporting

• Create custom reports
• Schedule automatic reports
• Export data

Advanced Tips

Use Campaign Budget Optimization (CBO)

Let Facebook automatically distribute budget across ad sets.

Create Multiple Ad Variations

Test 3-5 different ad creatives.

Set Up Automated Rules

For example: "Pause ad if CPA exceeds $X"

Analyze Attribution Correctly

Understand the difference between 7-day click and 1-day view.