How to Reach Your Target Audience with Facebook Ads?

Facebook's Targeting Power

Facebook has one of the most sophisticated ad targeting systems available. You can reach people based on:

• Demographics
• Interests
• Behaviors
• Connections
• Custom data

Types of Facebook Audiences

Core Audiences

Demographics:

• Age
• Gender
• Location
• Language
• Education
• Job title
• Relationship status

Interests:

• Hobbies
• Entertainment
• Shopping preferences
• Sports and activities

Behaviors:

• Purchase behaviors
• Device usage
• Travel habits
• Digital activities

Custom Audiences

Create audiences from your own data:

Website Visitors:

• All visitors
• Specific page visitors
• Time spent on site
• Conversion actions

Customer Lists:

• Email subscribers
• Phone numbers
• Customer database

Engagement:

• Video viewers
• Lead form openers
• Instagram/Facebook engagers

Lookalike Audiences

Find new people similar to your best customers:

• Based on Custom Audiences
• Choose similarity level (1-10%)
• Great for scaling

Targeting Best Practices

1. Start Broad, Then Refine

Don't over-target initially. Let Facebook's algorithm learn.

2. Layer Your Targeting

Combine demographics + interests + behaviors for precision.

3. Exclude Existing Customers

When acquiring new customers, exclude current ones.

4. Use Detailed Expansion

Allow Facebook to expand beyond your targeting when beneficial.

5. Test Different Audiences

Compare performance of different audience definitions.

Advanced Strategies

Retargeting Sequences

• Day 1-3: Cart abandoners
• Day 4-7: Product viewers
• Day 8-14: Website visitors

Lookalike Stacking

• 1% lookalike of purchasers
• 2% lookalike of purchasers
• Compare performance

Interest Testing

• Create separate ad sets for different interest groups
• Identify best-performing interests