How to Create Instagram Sponsored Posts? Detailed Guide

What is an Instagram Sponsored Post?

An Instagram sponsored post is paying to show an existing post to a wider audience. Normally, only your followers see your posts. With sponsored posts, you can also reach people who aren't following you but match your target criteria.

Difference Between Sponsored Posts and Regular Ads

Sponsored Post: You boost an existing post. Simpler, faster.

Regular Ad: You create a new ad in Ads Manager. More detailed targeting, more options.

How to Create Sponsored Posts?

Step 1: Choose the Post to Promote

Select the post you want to sponsor from your profile. Use a post that has already received good engagement.

Step 2: Click Boost Post

Click the "Boost Post" button below the post.

Step 3: Select Your Goal

• More profile visits
• More website visits
• More messages

Step 4: Define Target Audience

• Automatic (Instagram-suggested)
• Your own audience (your followers' similar audience)
• Create your own (manual targeting)

Step 5: Set Budget and Duration

Determine how much you'll spend daily and how many days it will run.

Step 6: Review and Confirm

Review all settings and start the ad.

Tips for Successful Sponsored Posts

Choose Posts That Have Already Performed Well

Posts that have received organic engagement are more likely to perform well as sponsored posts.

Set the Right Goal

If you want sales, direct to website. If you want followers, increase profile visits.

Keep the Duration Reasonable

3-7 days is ideal for testing. Very short durations don't collect enough data.

Follow Up with Engaged Users

Retarget users who engaged with your sponsored post.